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Your Company’s Purpose (And It’s Not Profit)
Unified-CXM
Your Company’s Purpose (And It’s Not Profit)

What is your company’s purpose? Is it strictly profit, or is there more? Some companies say their purpose is focused on the environment, feeding the poor or some other important cause. I think the word cause may be more appropriate than the word purpose …

Sprinklr Team
January 19, 20215 min read

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The Winning Culture Playbook: A 7-Step Roadmap to Success
Unified-CXM
The Winning Culture Playbook: A 7-Step Roadmap to Success

Culture is the differentiator between the extraordinary and the good companies. Most of us totally get that. The question I’m most often asked is, “Creating a great culture feels complex; how do you make it simple?” Having had the privilege of working wi…

Diane Adams
January 14, 20214 min read

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2021: The Year of Happier
Unified-CXM
2021: The Year of Happier

Most of us spend the beginning of a new year – and much of our lives – thinking about what’s next. Wanting to get into college. Then a job. Then a family. And many will realize it’s a continuous cycle. Set a goal, achieve that goal, then create another. …

Ragy Thomas
January 12, 20213 min read

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How To Turn Your Customers Into A Community Of Brand Advocates
Unified-CXM
How To Turn Your Customers Into A Community Of Brand Advocates

For centuries, the relationship between companies and people was purely transactional. Companies would produce and promote a product that customers would purchase and consume. Under this arrangement, brands had complete control of every aspect of the con…

Sprinklr Team
January 7, 20215 min read

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Inside Sprinklr’s Value Realization Model
Unified-CXM
Inside Sprinklr’s Value Realization Model

When you’re a software vendor, you have to be able to demonstrate that you can help your customers achieve their stated business outcomes and provide the metrics to prove their money was well spent. Some companies do this reactively; they answer their cu…

Asha Aravindakshan
January 6, 20216 min read

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INSIGHTS 2021: A CX-Centric Future Powered By Customer Advocacy, Micro Data + Emotion
Unified-CXM
INSIGHTS 2021: A CX-Centric Future Powered By Customer Advocacy, Micro Data + Emotion

If the pandemic has made one thing clear, it’s that the only constant is transformation. Consumer behavioral shifts are perpetual and brands that develop the right blueprint to conform to these changes in real-time, will be the victors. Because of this, …

Sprinklr Team
December 29, 20208 min read

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The Influence Of Gen Z
Unified-CXM
The Influence Of Gen Z

Are you ready for the new customers who are going to change the way you do business? You know who they are and most likely think you understand them—and I hope you do. In the near future, Generation Z, also known as iGen, may become your most influential…

Sprinklr Team
December 22, 20204 min read

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Introducing: New Event Series
 Ideas that Shaped My Career
Unified-CXM
Introducing: New Event Series Ideas that Shaped My Career

Perspective is a function of experience. As I get ready to celebrate another trip around the sun, I reflect on the highs and lows of this year personally and professionally. One of the best birthday gifts I gave myself when I turned 30 was time with a ca…

Sprinklr Team
December 17, 20203 min read

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Predictions 2021: Trust, Safety, And Inclusion Will Be At The Core Of Customer Experience
Unified-CXM
Predictions 2021: Trust, Safety, And Inclusion Will Be At The Core Of Customer Experience

In 2021, the pandemic will affect customer experiences and the CX profession even more than it has in 2020, especially in terms of trust, safety, and inclusion. Consumers have been jolted into a starker understanding of how contagion works in public plac…

Sprinklr Team
December 8, 20203 min read

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Right Here, Right Now: Making the Most of a Crisis
Unified-CXM
Right Here, Right Now: Making the Most of a Crisis

The great leader and orator, Winston Churchill once said, “never let a good crisis go to waste.” What Churchill knew is that with every hardship, comes opportunity.  So ask yourself- how can you make the most of your situation- right here, right now?   “…

Diane Adams
November 12, 20204 min read

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New Twitter & Sprinklr Research Shows How Beauty Brands are Building Community
Unified-CXM
New Twitter & Sprinklr Research Shows How Beauty Brands are Building Community

What makes a brand influential in the #BeautyTwitter world? What are beauty brands doing to engage consumers digitally as they’re forced to rethink traditional methods? And notably, how is the global pandemic shaping beauty trends in the new decade? Twi…

Sprinklr Team
October 21, 20204 min read

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My Sprinklr Journey: From Intern to Demo Engineer
Unified-CXM
My Sprinklr Journey: From Intern to Demo Engineer

“Never, ever give up. Ever!”  It was July in 2019 and I clearly remember reading these words plastered on the wall at the Sprinklr Japan office, where Tracy, our Senior Solutions Consultant in Japan, invited me for a tour after an interview over lunch.  …

Angeline Elopre
October 15, 20205 min read

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