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How Leading Retailers Are Bringing Digital Experiences in-Store
Unified-CXM
How Leading Retailers Are Bringing Digital Experiences in-Store

There was a time not too long ago, in a galaxy not too far away, when the shopping experience began and ended at the doors of a brick and mortar store. You decided you wanted to buy something, made the journey to the store, found your item, purchased it,…

Sprinklr Team
February 23, 2021  •  4 min read

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The Ultimate Guide to Enterprise Risk Management
Unified-CXM
The Ultimate Guide to Enterprise Risk Management

Social media is a vast ocean of opportunities for brands. It’s also a dark sea full of risk. Risk of being non-compliant. Risk of humiliation due to errant tweets. Risk of irreparable reputational damage. Like I said — a dark, scary, risky abyss. Compani…

Sprinklr Team
February 18, 2021  •  5 min read

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Nine Lessons on Digital Marketing, Professional Development, and Women in the Workplace
Unified-CXM
Nine Lessons on Digital Marketing, Professional Development, and Women in the Workplace

For marketers, digital disruption has increased competition and driven fundamental changes within the industry. Brands and employees are now expected to harness fast-changing technologies to provide personalized service to customers in real time. For wom…

Sprinklr Team
February 17, 2021  •  4 min read

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11 Customer-Experience-Related Predictions For 2021
Unified-CXM
11 Customer-Experience-Related Predictions For 2021

Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had been sent to me and combined them with a bit of commentary. Over the last few weeks, I have been sent a range of predictions…

Sprinklr Team
February 9, 2021  •  11 min read

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The Big List of 43+ Customer Experience Statistics
Unified-CXM
The Big List of 43+ Customer Experience Statistics

Statistics tell stories. They reveal how trends, ideas, and movements take shape and shift over time. When you look at recent statistics around social media, marketing, and customer care, what story do they tell? At Sprinklr, we believe the enormous shif…

Guest Author
February 4, 2021  •  6 min read

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How Does AI Affect the Customer Experience?
Unified-CXM
How Does AI Affect the Customer Experience?

How many times did you watch A Christmas Prince over the holiday season? Fifty-three people watched it 18 days in a row. That’s been public knowledge since Netflix published this Tweet on December 10: Some saw the social post as just a funny brand messag…

Guest Author
February 4, 2021  •  5 min read

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6 Mistakes We Make When Trying To Convert Our Social Followers Into Sales
Unified-CXM
6 Mistakes We Make When Trying To Convert Our Social Followers Into Sales

The average person spends 2 and a half hours on social media every single day. So it’s no wonder that one of the main places we try to build up our businesses is on platforms like Facebook and Instagram. But what happens when your big number of followers…

Sprinklr Team
February 2, 2021  •  6 min read

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4 Brands That Make The Most of Artificial Intelligence
Unified-CXM
4 Brands That Make The Most of Artificial Intelligence

There are three big questions about artificial intelligence and its impact on society: What can it do? Where is it going? And how fast will it spread? Experts are working to definitively answer each of those questions, but there is no doubt that AI will …

Sprinklr Team
January 31, 2021  •  6 min read

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Markets In Motion: Why CMOs Need to Consider Investing in Growth During This Recession
Unified-CXM
Markets In Motion: Why CMOs Need to Consider Investing in Growth During This Recession

Growth leaders are in the midst of a unique pandemic induced recession. For many it is their first as a business leader. For most it is putting tremendous pressure on the decisions they make in 2021. “It is critical to for growth leaders to learn from th…

Sprinklr Team
January 28, 2021  •  9 min read

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Welcome To The Year Of The Customer Marketer
Unified-CXM
Welcome To The Year Of The Customer Marketer

Customer marketers are ideally positioned to accelerate value delivery to customers and efficiency gains to their organizations in 2021. Marketing leaders must begin to see customer marketers and demand marketers as peers to maximize this opportunity. Th…

Sprinklr Team
January 26, 2021  •  4 min read

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How 4 Leading Brands Use AR and VR to Create Memorable Customer Experiences
Unified-CXM
How 4 Leading Brands Use AR and VR to Create Memorable Customer Experiences

Brands face three pertinent questions about augmented reality (AR) and virtual reality (VR): What is the technology capable of? Where is it going? And how fast will it spread? Consumers already recognize its potential: worldwide consumer spending on AR a…

Sprinklr Team
January 26, 2021  •  7 min read

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Emotional Customer Experience: How Understanding the Science of Emotions Can Make You Better at Customer Experience
Unified-CXM
Emotional Customer Experience: How Understanding the Science of Emotions Can Make You Better at Customer Experience

Forrester found that emotion has a bigger impact on customer loyalty than both effectiveness and ease. As a result, they dubbed 2015 the year that companies should jump on the “emotional bandwagon” to differentiate their customer experience. Indeed, we h…

Guest Author
January 23, 2021  •  7 min read

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