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Make customers happier with a unified customer experience.

Sprinklr’s IPO: The best is yet to come
Unified-CXM
Sprinklr’s IPO: The best is yet to come

Today, Sprinklr is a publicly traded company on the New York Stock Exchange: CXM. This is an incredibly humbling milestone, and the beginning of an exciting new chapter in our journey. Everything we’ve built and accomplished over the past decade has led …

Ragy Thomas
June 23, 20215 min read

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3 ways data democratization improves the customer experience
Unified-CXM
3 ways data democratization improves the customer experience

Creating a unified customer experience is critical for brands to differentiate themselves from the competition and delight customers. Over the past few weeks we’ve discussed how to: Understand customers’ changing expectations and the impact on your brand…

Sprinklr Team
May 20, 20214 min read

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What’s the Difference Between Social Monitoring and Social Listening?
Unified-CXM
What’s the Difference Between Social Monitoring and Social Listening?

If you use the terms “social monitoring” and “social listening” interchangeably, you’re not alone. But, it’s important to realize that the difference goes beyond semantics. Despite the fact that the two terms are often used interchangeably, they represen…

Sprinklr Team
April 1, 20215 min read

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How Social Media Command Centers Help Brands Become Customer First
Unified-CXM
How Social Media Command Centers Help Brands Become Customer First

Media-savvy brands have known for years that every Facebook post from a delighted customer or tweet from a disgruntled former employee represents a voice: a real person with family, friends, and meaningful influence in their respective networks. A social…

Sprinklr Team
February 27, 20216 min read

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10 Customer Experience Management Quotes from Power Influencers
Unified-CXM
10 Customer Experience Management Quotes from Power Influencers

Business leaders are catching on to the importance of customer experience management (CXM); in fact, 91% of organizations surveyed said they aspire to be among the customer experience leaders in their industry. At the same time, many seem stuck in the as…

Sprinklr Team
February 24, 20212 min read

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How Leading Retailers Are Bringing Digital Experiences in-Store
Unified-CXM
How Leading Retailers Are Bringing Digital Experiences in-Store

There was a time not too long ago, in a galaxy not too far away, when the shopping experience began and ended at the doors of a brick and mortar store. You decided you wanted to buy something, made the journey to the store, found your item, purchased it,…

Sprinklr Team
February 23, 20214 min read

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The Ultimate Guide to Enterprise Risk Management
Unified-CXM
The Ultimate Guide to Enterprise Risk Management

Social media is a vast ocean of opportunities for brands. It’s also a dark sea full of risk. Risk of being non-compliant. Risk of humiliation due to errant tweets. Risk of irreparable reputational damage. Like I said — a dark, scary, risky abyss. Compani…

Sprinklr Team
February 18, 20215 min read

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Nine Lessons on Digital Marketing, Professional Development, and Women in the Workplace
Unified-CXM
Nine Lessons on Digital Marketing, Professional Development, and Women in the Workplace

For marketers, digital disruption has increased competition and driven fundamental changes within the industry. Brands and employees are now expected to harness fast-changing technologies to provide personalized service to customers in real time. For wom…

Sprinklr Team
February 17, 20214 min read

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11 Customer-Experience-Related Predictions For 2021
Unified-CXM
11 Customer-Experience-Related Predictions For 2021

Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had been sent to me and combined them with a bit of commentary. Over the last few weeks, I have been sent a range of predictions…

Sprinklr Team
February 9, 202111 min read

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The Big List of 43+ Customer Experience Statistics
Unified-CXM
The Big List of 43+ Customer Experience Statistics

Statistics tell stories. They reveal how trends, ideas, and movements take shape and shift over time. When you look at recent statistics around social media, marketing, and customer care, what story do they tell? At Sprinklr, we believe the enormous shif…

Guest Author
February 4, 20216 min read

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How Does AI Affect the Customer Experience?
Unified-CXM
How Does AI Affect the Customer Experience?

How many times did you watch A Christmas Prince over the holiday season? Fifty-three people watched it 18 days in a row. That’s been public knowledge since Netflix published this Tweet on December 10: Some saw the social post as just a funny brand messag…

Guest Author
February 4, 20215 min read

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6 Mistakes We Make When Trying To Convert Our Social Followers Into Sales
Unified-CXM
6 Mistakes We Make When Trying To Convert Our Social Followers Into Sales

The average person spends 2 and a half hours on social media every single day. So it’s no wonder that one of the main places we try to build up our businesses is on platforms like Facebook and Instagram. But what happens when your big number of followers…

Sprinklr Team
February 2, 20216 min read

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