Make customers happier with a unified customer experience.
Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy
Social suites that combine social media strategy with a Unified-CXM platform can more effectively drive the value of your social engagement. Learn more.
October 20, 2021 6 min read
The 4 best competitive benchmarking strategies for the pharmaceutical industry
Learn how leveraging competitive benchmarking data can help track performance internally to identify opportunities and navigate threats.
October 11, 2021 5 min read
Turn high-performing service agents into a guide for others with smart AI and automation
It’s impossible to remember everything With the rising popularity of conversational chatbots, simple customer queries are now handled automatically. That’s great for customers because they get faster answers, and it’s great for companies because it lets …
August 10, 2021 5 min read
Are you getting the most out of your product insights? Here are 19 use cases.
Here are the facts: 84% of consumers trust online reviews as much as a personal recommendation, and consumers are also willing to spend 31% more on a business with excellent reviews. In other words, customers are paying close attention to feedback about …
July 29, 2021 2 min read
Sprinklr’s IPO: The best is yet to come
Today, Sprinklr is a publicly traded company on the New York Stock Exchange: CXM. This is an incredibly humbling milestone, and the beginning of an exciting new chapter in our journey. Everything we’ve built and accomplished over the past decade has led …
June 23, 2021 5 min read
3 ways data democratization improves the customer experience
Creating a unified customer experience is critical for brands to differentiate themselves from the competition and delight customers. Over the past few weeks we’ve discussed how to: Understand customers’ changing expectations and the impact on your brand…
May 20, 2021 4 min read
What’s the Difference Between Social Monitoring and Social Listening?
If you use the terms “social monitoring” and “social listening” interchangeably, you’re not alone. But, it’s important to realize that the difference goes beyond semantics. Despite the fact that the two terms are often used interchangeably, they represen…
April 1, 2021 5 min read
How Social Media Command Centers Help Brands Become Customer First
Media-savvy brands have known for years that every Facebook post from a delighted customer or tweet from a disgruntled former employee represents a voice: a real person with family, friends, and meaningful influence in their respective networks. A social…
February 27, 2021 6 min read
10 Customer Experience Management Quotes from Power Influencers
Business leaders are catching on to the importance of customer experience management (CXM); in fact, 91% of organizations surveyed said they aspire to be among the customer experience leaders in their industry. At the same time, many seem stuck in the as…
February 24, 2021 2 min read
How Leading Retailers Are Bringing Digital Experiences in-Store
There was a time not too long ago, in a galaxy not too far away, when the shopping experience began and ended at the doors of a brick and mortar store. You decided you wanted to buy something, made the journey to the store, found your item, purchased it,…
February 23, 2021 4 min read
The Ultimate Guide to Enterprise Risk Management
Social media is a vast ocean of opportunities for brands. It’s also a dark sea full of risk. Risk of being non-compliant. Risk of humiliation due to errant tweets. Risk of irreparable reputational damage. Like I said — a dark, scary, risky abyss. Compani…
February 18, 2021 5 min read
Nine Lessons on Digital Marketing, Professional Development, and Women in the Workplace
For marketers, digital disruption has increased competition and driven fundamental changes within the industry. Brands and employees are now expected to harness fast-changing technologies to provide personalized service to customers in real time. For wom…
February 17, 2021 4 min read