Unified-CXM
Make customers happier with a unified customer experience.
There was a time not too long ago, in a galaxy not too far away, when the shopping experience began and ended at the doors of a brick and mortar store. You decided you wanted to buy something, made the journey to the store, found your item, purchased it,…
Sprinklr Team
February 23, 2021
Social media is a vast ocean of opportunities for brands. It’s also a dark sea full of risk. Risk of being non-compliant. Risk of humiliation due to errant tweets. Risk of irreparable reputational damage. Like I said — a dark, scary, risky abyss. Compani…
Sprinklr Team
February 18, 2021
For marketers, digital disruption has increased competition and driven fundamental changes within the industry. Brands and employees are now expected to harness fast-changing technologies to provide personalized service to customers in real time. For wom…
Sprinklr Team
February 17, 2021
Last year I wrote that I don’t like prediction pieces. Then, I broke my own rule, and I compiled a series of predictions that had been sent to me and combined them with a bit of commentary. Over the last few weeks, I have been sent a range of predictions…
Sprinklr Team
February 9, 2021
The average person spends 2 and a half hours on social media every single day. So it’s no wonder that one of the main places we try to build up our businesses is on platforms like Facebook and Instagram. But what happens when your big number of followers…
Sprinklr Team
February 2, 2021
There are three big questions about artificial intelligence and its impact on society: What can it do? Where is it going? And how fast will it spread? Experts are working to definitively answer each of those questions, but there is no doubt that AI will …
Sprinklr Team
January 31, 2021
Growth leaders are in the midst of a unique pandemic induced recession. For many it is their first as a business leader. For most it is putting tremendous pressure on the decisions they make in 2021. “It is critical to for growth leaders to learn from th…
Sprinklr Team
January 28, 2021
Customer marketers are ideally positioned to accelerate value delivery to customers and efficiency gains to their organizations in 2021. Marketing leaders must begin to see customer marketers and demand marketers as peers to maximize this opportunity. Th…
Sprinklr Team
January 26, 2021
Brands face three pertinent questions about augmented reality (AR) and virtual reality (VR): What is the technology capable of? Where is it going? And how fast will it spread? Consumers already recognize its potential: worldwide consumer spending on AR a…
Sprinklr Team
January 26, 2021
Forrester found that emotion has a bigger impact on customer loyalty than both effectiveness and ease. As a result, they dubbed 2015 the year that companies should jump on the “emotional bandwagon” to differentiate their customer experience. Indeed, we h…
Sprinklr Team
January 23, 2021
Hotel customer experience has never been more important. Connected and empowered like never before, customers’ expectations have skyrocketed. As a result, businesses have begun to realize that personalized interactions are now all but required – consider…
Sprinklr Team
January 23, 2021
Intimidating: that was the reputation of the “Ice Man.” At software powerhouse PTC in 1995, where John McMahon ran worldwide sales, both his nickname and reputation preceded him. Outwardly, he looked tough and played the part. What was easily missed unde…
Luca Lazzaron
January 21, 2021