When planning a trip, finding the right place to stay can be as crucial a decision as choosing the destination itself. So many factors go into hotel selection: price, location, amenities, room size, food and beverage offerings, etc. No matter the purpose…

What is your company’s purpose? Is it strictly profit, or is there more? Some companies say their purpose is focused on the environment, feeding the poor or some other important cause. I think the word cause may be more appropriate than the word purpose …

Culture is the differentiator between the extraordinary and the good companies. Most of us totally get that. The question I’m most often asked is, “Creating a great culture feels complex; how do you make it simple?” Having had the privilege of working wi…

Most of us spend the beginning of a new year – and much of our lives – thinking about what’s next. Wanting to get into college. Then a job. Then a family. And many will realize it’s a continuous cycle. Set a goal, achieve that goal, then create another. …

For centuries, the relationship between companies and people was purely transactional. Companies would produce and promote a product that customers would purchase and consume. Under this arrangement, brands had complete control of every aspect of the con…

When you’re a software vendor, you have to be able to demonstrate that you can help your customers achieve their stated business outcomes and provide the metrics to prove their money was well spent. Some companies do this reactively; they answer their cu…

If the pandemic has made one thing clear, it’s that the only constant is transformation. Consumer behavioral shifts are perpetual and brands that develop the right blueprint to conform to these changes in real-time, will be the victors. Because of this, …

Are you ready for the new customers who are going to change the way you do business? You know who they are and most likely think you understand them—and I hope you do. In the near future, Generation Z, also known as iGen, may become your most influential…

Perspective is a function of experience. As I get ready to celebrate another trip around the sun, I reflect on the highs and lows of this year personally and professionally. One of the best birthday gifts I gave myself when I turned 30 was time with a ca…

In 2021, the pandemic will affect customer experiences and the CX profession even more than it has in 2020, especially in terms of trust, safety, and inclusion. Consumers have been jolted into a starker understanding of how contagion works in public plac…

The great leader and orator, Winston Churchill once said, “never let a good crisis go to waste.” What Churchill knew is that with every hardship, comes opportunity.  So ask yourself- how can you make the most of your situation- right here, right now?   “…

What makes a brand influential in the #BeautyTwitter world? What are beauty brands doing to engage consumers digitally as they’re forced to rethink traditional methods? And notably, how is the global pandemic shaping beauty trends in the new decade? Twi…