Throughout my career, I’ve had the great privilege of marketing some of the world’s most pioneering enterprise software companies. Like any highly successful business, these iconic firms – Red Hat, Citrix, PTC, AppNexus, and others – have elite products,…

More than ever, today’s brands are defined by what their customers say about them to their friends, family, and peers. The proof is in the numbers: 95% of dissatisfied customers tell others about their bad experience, and customers who encounter positive…

Social media is all about connecting people. Whether it’s distance, language, or culture, social media bridges barriers that otherwise keep people apart. It enables conversations among large groups of individuals on a scale that just a few years ago was …

A business can’t market or sell to unhappy customers. In fact, in today’s world of connected and empowered consumers, you can’t even market or sell to the friends and distant relatives of unhappy customers. Your reputation precedes you. On the other side…

Today marks a huge milestone for the Sprinklr family. We just announced two very exciting pieces of news that validate the trust of clients, employees, and partners around the world who believed a company that started just five years ago in a basement in…

We’re thrilled to announce our acquisition of Pluck, an Austin-based provider of integrated social community platforms for brands. With the addition of Pluck to the Sprinklr family, our enterprise social technology includes extensive capabilities to make…

With each passing day more brands are recognizing that creating meaningful connections with customers across their various channels is a strategic priority for their business. But many of them, quite reasonably continue to ask: “How exactly do I do this?…

How many of the marketing messages we see each day are actually relevant to us? How many are so in touch with our interests and dreams that it seems as though the marketer has read our minds? For most people, the answer is not very many. The truth is tha…

Today, we are very excited to announce that Branderati, the leading influencer advocate solution, has been acquired by Sprinklr. It’s a big day for the industry as advocacy now becomes a critical part of the enterprise social infrastructure. For Sprinklr…

While much has been written about the integration of paid, earned and owned for social, not much has really been done to bring these disparate technology solutions together natively. With the obvious and inevitable decline of organic reach, paid is incre…

This post was written by Simon Mansell, CEO of TBG Digital. Sprinklr recently announced the launch of a new paid media module, the industry’s first social relationship management infrastructure that integrates owned, earned, and paid capabilities into on…

At Sprinklr, we believe that luck favors smart people who work harder than others. Sprinklr has been fortunate to reach some very important milestones over the last few months. We were named “the most powerful technology in the market,” launched integrat…