Announcements
Get the latest news, press releases, and announcements from Sprinklr.
![Sprinklr Acquires Booshaka: Helping Brands Increase the Effectiveness of Paid Social](https://images.ctfassets.net/ukazlt65o6hl/7IUGnki7JJcLu5Cmta5RW7/a64639ad98abfcf7a32b4c2c8c75a3fe/aliG-Micro-FeatureImage.jpg?w=735&h=395&fl=progressive&q=70&fm=jpg)
Organic and paid social have been on a convergent path for a while. I think the business world finally felt the impact around two years ago when headlines conceding the demise of organic reach started popping up. Since then, paid social has become increa…
Sprinklr Team
November 2, 2015
![Uniting the Front Office for the Social Age](https://images.ctfassets.net/ukazlt65o6hl/2omvZLNRveVxrd8ZBOaO5F/1053044c5d4e54b9e0054317d3bb2c62/sap-partnership-feature-img-1.png?w=735&h=395&q=70&fm=png)
When I first experienced customer relationship management (CRM) technologies 15 years ago, we lived in a different world. Companies had control over the few channels they used to communicate with customers, so it was relatively easy for them to “manage” …
Ragy Thomas
September 15, 2015
![Sprinklr Integrates with the Instagram Ads API](https://images.ctfassets.net/ukazlt65o6hl/4wwtERT8B4V0rM1eADdqg8/0b9f6e6f2da85547f1d32a5615cf2631/instagram-paid-beta-sprinklr-feature.jpg?w=735&h=395&fl=progressive&q=70&fm=jpg)
The number of smartphone users worldwide will surpass 2 billion in 2016. A quick look around the room at any event – or a glance down a busy city street – will tell you that much of the time spent on those devices is devoted to taking or looking at pictu…
Sprinklr Team
August 30, 2015
![Deloitte Digital + Sprinklr: Helping Global Brands Focus on Customer Experience](https://images.ctfassets.net/ukazlt65o6hl/4Z7mFT3s5nsnGczxLbuBHC/e10af39add6a8da8102705675bff9c7e/deloitte-feature.jpg?w=735&h=395&fl=progressive&q=70&fm=jpg)
Today, I’m pleased to announce that Deloitte Digital has entered into a strategic alliance with Sprinklr. This alliance will provide global companies with Deloitte Digital’s consulting services and Sprinklr’s enterprise social technology, so they may del…
Guest Author
August 4, 2015
![Introducing Sprinklr Benchmarking: Adding Context to Your Social Media Marketing](https://images.ctfassets.net/ukazlt65o6hl/4C1KFqpCQfK7TwCxvUvGhc/77d9117f2d9ff7760a841afb6aa6dedf/benchmarking-feature-image.jpg?w=735&h=395&fl=progressive&q=70&fm=jpg)
To understand what it means to be successful tomorrow, you have to know where you are today. But it’s not just about you; it’s about your peers, too. Growing your social community by 50% a year seems pretty good until you find out all of your peers are g…
Sprinklr Team
July 28, 2015
![Fostering the Human Experience: Why I’m Joining Sprinklr as CMO](https://images.ctfassets.net/ukazlt65o6hl/5SZzig9Urr8QUb3jnF3IKN/7b6d4981abf2b60aebb6a291c44c0971/tomFeatureImage.jpg?w=735&h=395&fl=progressive&q=70&fm=jpg)
Throughout my career, I’ve had the great privilege of marketing some of the world’s most pioneering enterprise software companies. Like any highly successful business, these iconic firms – Red Hat, Citrix, PTC, AppNexus, and others – have elite products,…
Sprinklr Team
June 10, 2015
![Introducing NewBrand: Why the Industry’s Leading Location-Specific Text Analytics Means Better Customer Experience](https://images.ctfassets.net/ukazlt65o6hl/6iQbxPHefix0aboyn3te8h/71145e47290246d7dafcef800bd5fe8e/magicBlog-featureImage.jpg?w=735&h=395&fl=progressive&q=70&fm=jpg)
More than ever, today’s brands are defined by what their customers say about them to their friends, family, and peers. The proof is in the numbers: 95% of dissatisfied customers tell others about their bad experience, and customers who encounter positive…
Ragy Thomas
June 2, 2015
![Why Sprinklr Acquired Scup: Helping Brands Connect with Customers in South America (& Beyond)](https://images.ctfassets.net/ukazlt65o6hl/6taM6FI4FBo866EYkZ9HAV/4822d3ade3352be05514b72fbf867798/feature-image-scup.jpg?w=735&h=395&fl=progressive&q=70&fm=jpg)
Social media is all about connecting people. Whether it’s distance, language, or culture, social media bridges barriers that otherwise keep people apart. It enables conversations among large groups of individuals on a scale that just a few years ago was …
Ragy Thomas
April 30, 2015
![Why Sprinklr Acquired Get Satisfaction: You Can’t Have Great Customer Experience Without Great Customer Care](https://images.ctfassets.net/ukazlt65o6hl/4SzyawlC3ESiodS4ac2jHa/cbf95ae241bd532fadfdeb67b80572b1/15-4-7-getsatsprinklr_2_1200x630.jpg?w=1200&h=630&fl=progressive&q=70&fm=jpg)
A business can’t market or sell to unhappy customers. In fact, in today’s world of connected and empowered consumers, you can’t even market or sell to the friends and distant relatives of unhappy customers. Your reputation precedes you. On the other side…
Ragy Thomas
April 8, 2015
![Introducing Experience Cloud: The Next Milestone in the Sprinklr Journey](https://images.ctfassets.net/ukazlt65o6hl/2r2ZOScHY2abvP6krZcPw6/4e1a1b89e8abe8d09277d6b632b109d4/experience-cloud-blog-featured-image-2.jpg?w=735&h=395&fl=progressive&q=70&fm=jpg)
Today marks a huge milestone for the Sprinklr family. We just announced two very exciting pieces of news that validate the trust of clients, employees, and partners around the world who believed a company that started just five years ago in a basement in…
Ragy Thomas
March 31, 2015
![Sprinklr + Pluck: Managing the Complete Social Customer Journey in One Place](https://images.ctfassets.net/ukazlt65o6hl/4w7Q461MltZNNlzme3VYd3/725f750aa081686fd4081415fdf8132c/Paladin-feature-images.jpg?w=735&h=395&fl=progressive&q=70&fm=jpg)
We’re thrilled to announce our acquisition of Pluck, an Austin-based provider of integrated social community platforms for brands. With the addition of Pluck to the Sprinklr family, our enterprise social technology includes extensive capabilities to make…
Sprinklr Team
February 26, 2015
![Sprinklr & the Facebook Marketing Partner Program: A Cohesive Social Experience for Your Customer](https://images.ctfassets.net/ukazlt65o6hl/2DWgnMtvhKXQkkiv6FKlxC/9df268f4f7dd87b27e72ca122b6cad71/20170105_WP_US_Sprinkkle-the-Facebook-Marketing-Partner_V01.jpg?w=1200&h=645&fl=progressive&q=70&fm=jpg)
With each passing day more brands are recognizing that creating meaningful connections with customers across their various channels is a strategic priority for their business. But many of them, quite reasonably continue to ask: “How exactly do I do this?…
Guest Author
February 17, 2015