Early in my career, I had a meeting with Jack Welch, former chairman and CEO of General Electric. I asked him what it took to make a good business a great one? He said: “a near-death experience.” It’s a simple piece of advice that has molded my view of t…

Today, Sprinklr is bringing game-changing capabilities to its customers by launching support for Promoted Video with Autoplay on Pinterest. This announcement is huge news for our customers who want to engage the more than 175 million people around the wo…

Today, we’re excited to announce a new era of automated conversational experiences via Facebook Messenger. Sprinklr will be helping a global cosmetics company implement Facebook’s handover protocol in Messenger. With Facebook’s handover protocol, busines…

In our hyper-connected world, where new technology seems to appear every day, interacting with others is a vital way to stay on top of the latest tools. By connecting with peers from across a wide range of industries, marketing and social media professio…

The way that brands and customers interact with each other is undergoing a massive shift. Customers are increasingly turning to social media when they have something to say to (or about) a brand. And companies are using social not just to communicate wit…

For a long time, marketing followed a predictable path. You had a message, an audience you wanted to influence, and a desired outcome. And the best way to reach the right people, and achieve the right outcome, was to broadcast. To shout. Then something i…

Here’s a fun fact: 93% of Pinterest users—or “Pinners”—have used the platform to plan for purchases. Ninety three…that’s not a typo. The image based platform not only sits alongside the Facebooks, Instagrams, and Snapchats of the world, it’s also a vital…

The dog-face filter? Adorable. The visual wordplay from friends? Hilarious. The 150 million daily active users? No joke. Snapchat has quickly become one of the most popular social media platforms in the world, and the possibilities for advertisers are in…

Today’s customers, empowered by social media and the ease of communicating anytime and anywhere, expect seamless experiences with businesses across any channel they choose. Every modern enterprise wants to offer that experience, but nearly all of them st…

Imagine you walk into a store to buy new running shoes. As you sit down to try on a pair, you notice a giant screen full of Facebook, Instagram, and Twitter posts streaming by in real time. You see photos of people on their morning runs and tweets about …

We’re in the Golden Age of Mobile — and with 400 million active monthly users and 80 million photos uploaded each day — Instagram is helping to lead the charge. This has been another big year for everyone’s favorite image-sharing platform. In March, Inst…

Organic and paid social have been on a convergent path for a while. I think the business world finally felt the impact around two years ago when headlines conceding the demise of organic reach started popping up. Since then, paid social has become increa…