In our hyper-connected world, where new technology seems to appear every day, interacting with others is a vital way to stay on top of the latest tools. By connecting with peers from across a wide range of industries, marketing and social media professio…

The way that brands and customers interact with each other is undergoing a massive shift. Customers are increasingly turning to social media when they have something to say to (or about) a brand. And companies are using social not just to communicate wit…

For a long time, marketing followed a predictable path. You had a message, an audience you wanted to influence, and a desired outcome. And the best way to reach the right people, and achieve the right outcome, was to broadcast. To shout. Then something i…

Here’s a fun fact: 93% of Pinterest users—or “Pinners”—have used the platform to plan for purchases. Ninety three…that’s not a typo. The image based platform not only sits alongside the Facebooks, Instagrams, and Snapchats of the world, it’s also a vital…

The dog-face filter? Adorable. The visual wordplay from friends? Hilarious. The 150 million daily active users? No joke. Snapchat has quickly become one of the most popular social media platforms in the world, and the possibilities for advertisers are in…

Today’s customers, empowered by social media and the ease of communicating anytime and anywhere, expect seamless experiences with businesses across any channel they choose. Every modern enterprise wants to offer that experience, but nearly all of them st…

Imagine you walk into a store to buy new running shoes. As you sit down to try on a pair, you notice a giant screen full of Facebook, Instagram, and Twitter posts streaming by in real time. You see photos of people on their morning runs and tweets about …

We’re in the Golden Age of Mobile — and with 400 million active monthly users and 80 million photos uploaded each day — Instagram is helping to lead the charge. This has been another big year for everyone’s favorite image-sharing platform. In March, Inst…

Organic and paid social have been on a convergent path for a while. I think the business world finally felt the impact around two years ago when headlines conceding the demise of organic reach started popping up. Since then, paid social has become increa…

When I first experienced customer relationship management (CRM) technologies 15 years ago, we lived in a different world. Companies had control over the few channels they used to communicate with customers, so it was relatively easy for them to “manage” …

The number of smartphone users worldwide will surpass 2 billion in 2016. A quick look around the room at any event – or a glance down a busy city street – will tell you that much of the time spent on those devices is devoted to taking or looking at pictu…

Today, I’m pleased to announce that Deloitte Digital has entered into a strategic alliance with Sprinklr. This alliance will provide global companies with Deloitte Digital’s consulting services and Sprinklr’s enterprise social technology, so they may del…