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Rachel Alvarez

Associate Director, Marketing

Communicating clearly and effectively to people like you is my passion. As a public relations professional with a background in journalism, I help companies develop communications strategies that distinguish their brands in unique ways.

Sprinklr’s Alex Osten named to Forbes 30 Under 30 List
Culture & Talent
Sprinklr’s Alex Osten named to Forbes 30 Under 30 List

Head of Advertising Channel Partnerships Alex Osten was named to the 2021 Forbes 30 Under 30 List. Learn more about her role in managing partnerships.

Rachel Alvarez
January 20, 2022

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Customer Care During the Coronavirus Pandemic – Sprinklr Data
Customer Care
Customer Care During the Coronavirus Pandemic – Sprinklr Data

With more than half of the world’s population now online, there are billions of people commenting, praising and critiquing your brand across channels every day. Your brand needs to listen and engage with these conversations to improve customer experience…

Rachel Alvarez
July 1, 2020

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Introducing Sprinklr’s New Mobile App for iOS and Android
Platform & Technology
Introducing Sprinklr’s New Mobile App for iOS and Android

Mobile apps are an integral part of our everyday lives, and many of us depend on our phones to get critical business tasks done. For Sprinklr users – the leaders in community management, customer care, social media, marketing, advertising, PR and more – …

Rachel Alvarez
June 29, 2020

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How HP Partnered with Sprinklr to Optimize its “Get Real” Campaign
Customer Stories
How HP Partnered with Sprinklr to Optimize its “Get Real” Campaign

Download the full HP case study here. Technology company Hewlett-Packard was founded in a one-car garage in 1939 by its founders Bill Hewlett and David Packard. The company—which later went on to become known as HP— has since grown into one of the larges…

Rachel Alvarez
March 17, 2020

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Sprinklr Data Analysis: How We Celebrated International Women’s Day on Twitter
Unified-CXM
Sprinklr Data Analysis: How We Celebrated International Women’s Day on Twitter

On March 8th, millions of people all over the world celebrated International Women’s Day by recognizing women’s achievements and voicing their support for women’s rights on Twitter. This year, Sprinklr conducted our annual data analysis of public Interna…

Rachel Alvarez
March 9, 2020

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Sprinklr Helps the Census Bureau Create a Strong Social and Engagement Strategy
Unified-CXM
Sprinklr Helps the Census Bureau Create a Strong Social and Engagement Strategy

Once every 10 years, the U.S. Constitution mandates that the country count its population – what we call the U.S. Census. The results of this once-in-a-decade count are crucial for determining congressional representation, informing hundreds of billions …

Rachel Alvarez
March 5, 2020

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How Philips uses Sprinklr to work with 100 agency partners across the globe
Customer Stories
How Philips uses Sprinklr to work with 100 agency partners across the globe

As one of the largest companies in the world, Philips faced challenges managing the creation, distribution and analysis of its social advertising. Philips’ social advertising campaigns involve working with about a hundred independent agency partners loca…

Rachel Alvarez
March 4, 2020

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How a Senior Ads Product Specialist Built a Career at Sprinklr
Culture & Talent
How a Senior Ads Product Specialist Built a Career at Sprinklr

After spending nearly four years at Sprinklr, Idan Deutsch’s track record includes supporting the paid social team for some of the world’s most valuable brands and creating product messaging and positioning to highlight the benefits of Sprinklr Modern Ad…

Rachel Alvarez
February 10, 2020

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Hello Humankindness: How Dignity Health Uses Sprinklr to Make Patients Happier
Customer Stories
Hello Humankindness: How Dignity Health Uses Sprinklr to Make Patients Happier

Julie Rose, social media manager at Dignity Health, discusses the company’s social media challenges and why they chose Sprinklr.

Rachel Alvarez
October 8, 2019

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The Top 10 Brands That Make People Happier on Social Media
Marketing & Advertising
The Top 10 Brands That Make People Happier on Social Media

What makes a memorable marketing campaign? Often, it’s a superstar or a jingle that catches your attention. But this year, the brands breaking through the noise are giving you big, emotional messages. Using Sprinklr data in honor of the company’s 10th bi…

Rachel Alvarez
September 26, 2019

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How Personalized Should Marketing Be?
Marketing & Advertising
How Personalized Should Marketing Be?

At one point in time, all marketing was personal. The bank teller knew your name, the door-to-door salesman knocked on your door, and the car dealer knew what you liked in a car because he lived a single block away. That time, however, is now long gone. …

Rachel Alvarez
March 14, 2019

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