Associate Director, Marketing
Communicating clearly and effectively to people like you is my passion. As a public relations professional with a background in journalism, I help companies develop communications strategies that distinguish their brands in unique ways.
Head of Advertising Channel Partnerships Alex Osten was named to the 2021 Forbes 30 Under 30 List. Learn more about her role in managing partnerships.
January 20, 2022
With more than half of the world’s population now online, there are billions of people commenting, praising and critiquing your brand across channels every day. Your brand needs to listen and engage with these conversations to improve customer experience…
July 1, 2020
Mobile apps are an integral part of our everyday lives, and many of us depend on our phones to get critical business tasks done. For Sprinklr users – the leaders in community management, customer care, social media, marketing, advertising, PR and more – …
June 29, 2020
Download the full HP case study here. Technology company Hewlett-Packard was founded in a one-car garage in 1939 by its founders Bill Hewlett and David Packard. The company—which later went on to become known as HP— has since grown into one of the larges…
March 17, 2020
On March 8th, millions of people all over the world celebrated International Women’s Day by recognizing women’s achievements and voicing their support for women’s rights on Twitter. This year, Sprinklr conducted our annual data analysis of public Interna…
March 9, 2020
Once every 10 years, the U.S. Constitution mandates that the country count its population – what we call the U.S. Census. The results of this once-in-a-decade count are crucial for determining congressional representation, informing hundreds of billions …
March 5, 2020
As one of the largest companies in the world, Philips faced challenges managing the creation, distribution and analysis of its social advertising. Philips’ social advertising campaigns involve working with about a hundred independent agency partners loca…
March 4, 2020
After spending nearly four years at Sprinklr, Idan Deutsch’s track record includes supporting the paid social team for some of the world’s most valuable brands and creating product messaging and positioning to highlight the benefits of Sprinklr Modern Ad…
February 10, 2020
Julie Rose, social media manager at Dignity Health, discusses the company’s social media challenges and why they chose Sprinklr.
October 8, 2019
What makes a memorable marketing campaign? Often, it’s a superstar or a jingle that catches your attention. But this year, the brands breaking through the noise are giving you big, emotional messages. Using Sprinklr data in honor of the company’s 10th bi…
September 26, 2019
At one point in time, all marketing was personal. The bank teller knew your name, the door-to-door salesman knocked on your door, and the car dealer knew what you liked in a car because he lived a single block away. That time, however, is now long gone. …
March 14, 2019