Customer Care
Create a digital-first, proactive customer service experience.

Why you need a unified contact center to keep up with customer expectations in 2022 and beyond
Organizations that will win and keep customers in the coming year are those that go the extra mile to ensure they build a seamless digital customer experience.
Wendy Mikkelsen
December 22, 2021 3 min read

How Verizon is evolving social care, and what businesses should do to become experience-first across channels
Ken Madrigal, a leader and innovator in Social Customer Experience Strategy at Verizon, shares his take on the biggest trends in social care.
Wendy Mikkelsen
December 13, 2021 8 min read

How AI can make your contact center’s routing strategy more efficient
Modern customers expect efficiency when contacting your support team. Learn how AI can make your contact center’s routing strategy more efficient.
Wendy Mikkelsen
December 13, 2021 3 min read

New independent study finds customer service organizations can achieve up to 210% ROI with Sprinklr Service
Read about the commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting that shows a 210% ROI over three years using Sprinklr Service.
Daniel Rajan
November 18, 2021 3 min read

How customer service response times directly impact CSAT, retention, and revenue
Discover how you can use AI to supercharge your organization’s customer service performance, and improve customer satisfaction with Sprinklr Service.
Daniel Rajan
November 12, 2021 4 min read

Sprinklr named Best Innovation in Customer Experience at Enterprise Connect Awards
This has been an incredible year of innovation and growth for Sprinklr, and today I’m excited to announce that we have received the 2021 Best of Enterprise Connect Award for Best Innovation in Customer Experience.
Wendy Mikkelsen
October 15, 2021 4 min read

How to take control of your organization’s complaints and escalation management
Without a complaint management program, you risk your customers feeling that you don't care. Learn more about creating a complaint management strategy.
Christopher Connolly
October 5, 2021 4 min read

RG 271 is coming: time to reevaluate complaints management in Australian financial services
As organizations navigate the final stages of complaints management modernisation before RG 271 goes into effect, it’s the right time to review your systems.
Christopher Connolly
September 20, 2021 4 min read

How Conversational AI helps brands be human@scale
The velocity of digital messages is insane Every digital channel you offer for customer service is a doorway to helping an essential segment of your customers, but it’s also the source of massive amounts of new messages. Agents are expensive to hire and …
Sprinklr Team
July 20, 2021 6 min read

Survey says… it’s time to move to predictive CSAT
For many companies, customer satisfaction (CSAT) scores aren’t just a ‘how’m-I-doin’ metric; they’re an early warning system. When they’re low, it’s a sign that something in the customer experience went wrong, and the company needs to take corrective act…
Wendy Mikkelsen
July 1, 2021 3 min read

What’s preventing you from realizing the dream of unified customer service?
Customers and agents struggle with your contact center Your customers are frustrated trying to get answers out of you. Ask them and they’ll tell you. Whether it’s by voice, live chat, email, or through bots, they’ll tell you they get stuck trying to reac…
Sumeet Nandal
June 3, 2021 5 min read

Contact center solutions are ruining your customer service experience
There’s a very old story about a group of blind men who hear that there’s an elephant nearby. Curious about what kind of creature this could be, they all go to the elephant and touch it so they can experience this animal they’ve only heard about. The bli…
Sprinklr Team
May 18, 2021 3 min read