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Unified-CXM Experience

The Unified-CXM Experience Podcast by Sprinklr CXO Grad Conn.

Episode #180: How to Get More Value from B2B Review Sites, with Yoli Chisholm
Unified-CXM Experience
Episode #180: How to Get More Value from B2B Review Sites, with Yoli Chisholm

Review sites are probably among the first places your prospects go when researching your product or service, and yet these sites are typically an afterthought in most marketing plans.

Grad Conn
February 23, 202223 min read

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Episode #179: Your Complete Guide to Analyst Relations, with Drew Tambling
Unified-CXM Experience
Episode #179: Your Complete Guide to Analyst Relations, with Drew Tambling

We’re back with our continuing Modern Marketing Plan series. Today it’s all about analyst relations, a critical, yet often overlooked, part of your marketing plan.

Grad Conn
February 15, 202251 min read

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Episode #178: Inside the Minds of the World’s CMOs
Unified-CXM Experience
Episode #178: Inside the Minds of the World’s CMOs

Ever wonder what’s going through the mind of a CMO? The issues they’re thinking about, and the problems keeping them up at night? Today we learn what CMOs are reading, and what they’re posting about.

Grad Conn
February 10, 202211 min read

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Episode #177: How to Build 1:1 Customer Engagement at Scale, with Jordan Neuhauser
Unified-CXM Experience
Episode #177: How to Build 1:1 Customer Engagement at Scale, with Jordan Neuhauser

Jordan Neuhauser, CMO at Trulli Audio, has a passion for music that is matched only by his passion for authentic customer engagement.

Grad Conn
February 2, 202237 min read

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Episode #176: How to Become a Better Marketer
Unified-CXM Experience
Episode #176: How to Become a Better Marketer

The key to success for a marketer is to always be learning. And the key to learning is to read. In today’s episode I review some of my favorite marketing and advertising books — from new releases to timeless classics.

Grad Conn
January 31, 202222 min read

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Episode 175: Using is Believing... the 2nd Moment of Truth
Unified-CXM Experience
Episode 175: Using is Believing... the 2nd Moment of Truth

Continuing our modern marketing plan series, we’re looking at the 3rd Moment of Truth — the immediate reaction of a customer actually trying your product or service.

Grad Conn
January 27, 202214 min read

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Episode #174: Creating Effective Influencer Relationships, with Marshall Kirkpatrick
Unified-CXM Experience
Episode #174: Creating Effective Influencer Relationships, with Marshall Kirkpatrick

In part 2 of my conversation with influencer relations expert, Marshall Kirkpatrick, we answer the pivotal question, “why do I even need an influencer marketing program?”

Grad Conn
January 26, 202231 min read

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Episode #173: How to Build an Influencer Relations Program, with Marshall Kirkpatrick
Unified-CXM Experience
Episode #173: How to Build an Influencer Relations Program, with Marshall Kirkpatrick

Authentic, genuine relationships between brands and influencers can benefit everyone involved. Today, I talk with influencer relations expert Marshall Kirkpatrick about the three stages of building an influencer relations program.

Grad Conn
January 25, 202222 min read

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Episode #172: The Secret to Successful B2B Marketing
Unified-CXM Experience
Episode #172: The Secret to Successful B2B Marketing

We’re taking a quick break from our Modern Marketing Plan series to talk about a fascinating article I recently read. It’s an insightful look at ways to address the complexity of B2B selling, and more than worthy of a Unified-CXM episode.

Grad Conn
January 21, 202216 min read

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Episode #171: A New and Improved “First Moment of Truth”
Unified-CXM Experience
Episode #171: A New and Improved “First Moment of Truth”

Part 2 of our deep dive into the modern marketing plan where we explore the “First Moment of Truth,” the point in time when a potential customer first encounters your product.

Grad Conn
January 20, 202218 min read

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Episode #170: What is Google’s "Zero Moment of Truth"?
Unified-CXM Experience
Episode #170: What is Google’s "Zero Moment of Truth"?

Today we kick off a multi-part series where we’ll look at the marketing plan of the future, and why you need to shift your thinking from a broadcast focus, to a conversation focus.

Grad Conn
January 19, 202215 min read

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Episode #169: I Love a Parade
Unified-CXM Experience
Episode #169: I Love a Parade

Everyone loves a parade. Including me. Today we talk about the venerable Macy’s Thanksgiving Day Parade, and why process and organization are so valuable when building customer experiences.

Grad Conn
December 7, 202119 min read

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