Unified-CXM Experience
The Unified-CXM Experience Podcast by Sprinklr CXO Grad Conn.
![Episode #169: I Love a Parade](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
Everyone loves a parade. Including me. Today we talk about the venerable Macy’s Thanksgiving Day Parade, and why process and organization are so valuable when building customer experiences.
Grad Conn
December 7, 2021
![Episode #168: How the Voice of the Customer Fuels CXM](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
We all say we’re customer centric, but are we really?
Grad Conn
November 9, 2021
![Episode #167: Our Amazing, 1-Year Anniversary Extravaganza](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
That’s right. A whole year. 167 episodes, and we’re still going strong. In fact, we’re just getting started.
Grad Conn
October 20, 2021
![Episode #166: How Beautiful Design Makes a Beautiful Life](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
It’s marketing day on the Unified-CXM Experience as we explore a gem of an advertising campaign.
Grad Conn
October 18, 2021
![Episode #165: Why Good Decisions Can Lead To Bad Outcomes](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
A look at employee empowerment, the challenges of disjointed departmental solutions, and how to make better decisions that benefit the entire organization.
Grad Conn
October 15, 2021
![Episode #164: Back to Basics — What is CXM, Really?](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
In an effort to achieve total CXM harmony, we’re going back to basics.
Grad Conn
October 12, 2021
![Episode #163: How to Solve Marketing Amnesia](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
Today, with most brands, we’re largely anonymous. Most sellers have no clue who I am. But it doesn’t have to be that way… and shouldn’t be that way.
Grad Conn
October 11, 2021
![Episode #162: What’s so Funny About Conversational Marketing](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
We’ve entered the conversational era of marketing. Unfortunately, too many marketers are stuck in the broadcast world of mass email blasts and anonymous ads.
Grad Conn
October 8, 2021
![Episode #161: Boost Your CXM Success with a Unified Approach](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
In today’s podcast I talk with Maxie Schmidt-Subramanian, VP and Principal Analyst at Forrester, about the journey to great CXM.
Grad Conn
October 5, 2021
![Episode #160: Building a Better Pancake Batter](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
It’s pancakes, pieces, and pods as we explore how small interactions can make a big difference.
Grad Conn
September 29, 2021
![Episode #159: A Marketer's Guide to Modern Channels](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
Today we explore the history of mass marketing, the evolution of modern channels, and how looking back can help us look forward.
Grad Conn
September 24, 2021
![Episode #158: The Legendary Appeal of Podcasts, with Justin Shriber](https://images.ctfassets.net/ukazlt65o6hl/3MbiGcGoyGouG2WdGQEZTp/45f01d841227cb705adbc33d41e407cf/CXM-Blog-Graphic-wide-new-logo-FINAL.jpg?w=750&h=422&fl=progressive&q=70&fm=jpg)
Today we go full meta, with a podcast about... podcasts. Justin Shriber joins me to talk about how podcasts drive lead generation and create personal connections.
Grad Conn
September 15, 2021