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Latest from Sprinklr
Episode #189: One Bowl to Rule Them All
No matter how mundane your product or service, you absolutely must provide the best experience possible. If a cereal bowl can do it, so can you.
Grad Conn
April 13, 202211 min read
Sprinklr named a Leader for content marketing platforms in the 2022 Gartner® Magic Quadrant™
Sprinklr has been named as a leader in the 2022 Gartner® Magic Quadrant™ for Content Marketing Platforms for the third consecutive year. Learn more.
Sonam Sagar
April 12, 20223 min read
The connected customer — the human in the center of your marketing strategy
Engaging with your connected customers on a human level boosts brand trust, brand loyalty, and protects your brand’s reputation. Learn more.
Sonam Sagar
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Episode #188: Six Steps to an Authentic Brand
Today we learn about marketing from everyone’s favorite mentor and football coach, Ted Lasso, about brand authenticity.
Grad Conn
April 6, 202216 min read
5 ways financial services can differentiate with customer service in 2022
Learn how using AI-powered technology can help financial services institutions keep up with shifting regulations while providing personalized customer service.
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April 1, 20225 min read
Episode #187: Adventures in the Metaverse
Today we grab our (virtual) VR headsets and make our first foray into the metaverse. We’ll cut through the hype and explore exactly what the metaverse means for brands. Is it a fad? Or the future of digital marketing?
Grad Conn
March 31, 202213 min read
Episode #186: Welcome to The Copernican Shift Podcast
That’s right. We’re now The Copernican Shift podcast (formerly the Unified-CXM Experience). And although we’ve changed the name, we’ll still continue to challenge your perspectives about marketing, advertising, and digital channels.
Grad Conn
March 29, 202210 min read
Connected marketing — 7 ways to unify your marketing operations
Establish end-to-end workflows across the full marketing lifecycle and provide your teams with a singular experience on one unified platform. Learn more.
Sonam Sagar
March 28, 20225 min read
Episode #185: The Hidden Danger of Marketing Preconceptions
Gathering customer insights is so important we’re doing a second show about it. In this follow-up podcast I go into detail about the time I literally went into people’s homes and watched them do their laundry.
Grad Conn
March 24, 202222 min read
Protect your brand’s reputation with governance and compliance
How can brands best engender trust and improve experiences? Learn more about brand governance as an opportunity to meaningfully engage with customers.
Sonam Sagar
March 23, 20224 min read
Episode #184: How to Gather Real Customer Insights, with Sonia Sahney
The key to being customer centric is understanding your customers. And the best way for you, as a marketer, to understand your customer is to leave the friendly confines of your office and engage with the people you’re marketing to.
Grad Conn
March 22, 202229 min read
Episode #183: Why Buyer-Driven is Better Than Customer-Centric, with Ardath Albee
B2B buyers are overwhelmed. According to Gartner, 77% of B2B buyers said their latest purchase was complex or difficult. And, sadly, we’re not doing enough to make the process easier.
Grad Conn
March 18, 202242 min read