3 tipos de relatórios de mídia social que você precisa saber criar

Today, Sprinklr is a publicly traded company on the New York Stock Exchange: CXM.

Humor me for a moment. Think of a photo that has sentimental value. Imagine yourself looking at it, allowing yourself to experience the same feelings you felt when it was taken. Now, close your eyes and visualize how you’re experiencing that photo. Are y…

In the noisy world of social media customer service, many people swear by a slew of complex metrics that seem better suited to an advanced calculus class than a company’s help desk. Often, these are wordy measurements such as “Total number of social post…

You might have the best products or the lowest prices—but it doesn’t mean much for your bottom line if you’re delivering subpar customer service. After all, retaining a customer is more profitable than converting a lead; and if you lose that loyal custom…

As a marketing manager, you spend tons of time and energy coming up with awesome, engaging campaigns. With any luck, everything goes according to plan. There’s just one catch: how do you share the results of your efforts with the rest of your company? Wi…

The fashion industry is big business. Worth an estimated $2.4 trillion, it would be the world’s seventh-largest economy if ranked alongside individual countries’ GDP. Luxury brands make up half of this figure. Traditionally reliant on physical retail exp…

You may still be holding onto the final days of summer, but the 2016 holiday season is right around the corner. The time to plan your social media holiday marketing campaigns has arrived in the blink of an eye. Thanks to smart use of humor, creativity, a…

Tinder, the dating app that made “swipe right” and “swipe left” part of our everyday verbiage, is winning the hearts of users and advertisers alike. The app’s user base of 50 million, 85% of which are between the ages of 18 and 34, has caught the attenti…

Picture this: you’re looking forward to a well-earned vacation. But then, your flight is delayed by a few hours, which means you miss your connecting flight. Your dreams of lounging on exotic beaches and soaking up sunshine are momentarily crushed. What …